SERYT

SERYT was born from a shared passion for outdoor sports and the determination to reinvent the concept of sports protection. The idea took shape amidst snowy mountains and dusty trails, where we, avid skiing and mountain biking enthusiasts, realized a common need: protective gear that was not only functional but also represented our style and identity.

Mission

We observed a market dominated by standardized solutions, where 99% of sports protection gear was black, differentiated only by details like logos or protective pattern thickness. But why settle for something that doesn't tell our story? This question sparked our desire to offer something different.

After three years of research and development, we created SERYT, a brand that combines technological innovation with a keen eye for design. Thanks to seamless technology, our protective gear ensures maximum comfort and a second-skin effect, even in the most extreme conditions. But we didn’t stop there: we wanted to transform protective gear into accessories, allowing each customer to choose graphics and colors that best reflect their style or match their sports outfit.

No fear to change

It all started with a bet of re-inventing the way of protecting people while cycling Developing a functional and technical fashion masterpiece Matching lifestyle and technical performance in one product.

Our Team

People are the essence behind the most successful products We are a team of enthusiast cyclist and nature addicted We believe in doing things differently as only chance to success in today's competitive scenario While developing our products we focus on innovation, durability and sustainability